Making the Most of Marketing Metrics
We all run campaigns and would like to know tips for figuring out the best way to determine what’s working and why. From mailings to ads to social media, how do you determine where you’re getting the biggest bang for your buck? What’s a “like” worth anyway? Plus, tips for capitalizing on the tourism dollar.
Program Location: Kauffman Center for the Performing Arts
Reception: Kansas City Symphony
Registration: 3:30 pm
Program: 4:00 pm
Reception following the program
Jessica Best, Community Director, emfluence
Jessica Best is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for national and local brands, nonprofits and local marketing associations. She's led trainings and spoken in front of audiences from a dozen to over 300 from Wichita to New York City to SXSW in Austin on email and social media marketing. Jessica’s primary role is as Community Director for emfluence, implementing the best practices we preach for emfluence’s own marketing strategy.
Lucas Cobb, VP Integrated Planning, MMGY Global
With 12 years of advertising, CRM, and interactive marketing experience gained from work with clients in industries ranging from QSR to financial services and retail to tourism I've developed a passion for understanding the big picture and guiding clients to marketing success. Market and industry research, measured observations, and quantifiable goals guide his strategic thinking.
Megan Davey, Senior Channel Manager, VML
Megan specializes in interactive digital marketing including, but not limited to, social media, SEM (PPC + SEO), mobile, flash display/rich media and email marketing.
Bring up to three people from your organization to this fun event to network and learn. Additional guests can attend for only $15 each - feel free to invite non-members to attend so they can learn more about the advantages of membership in the Attractions Association.
We will be holding Prize Drawings during this event - please bring a prize from your attraction to donate to the drawing!
Register before April 15th!